Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Amin A. Hashwani. Making it into a professional business is the key.". When youre younger, little things seem big. Salih Kalangan Umat Dunia. Her salon is her second home and a safe zen place for her clients. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Life before Sana Safinaz was good but Sana is thankful for being here. A: How did you start? In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Strength, talent, efficiency and usefulness matter. So, if I was racist, the impact is massive. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. "Our first ever show was a disaster; I remember Safinaz cried after it. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Now we feel we are standing at a precipice and we are scared. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. She is taking care of other peoples wellbeing and saving lives. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. March 23, 2020 March 23, . On this Wikipedia the language links are at the top of the page across from the article title. Somewhere between her studies, family, and career she lost sight of herself. It was a slow and subtle evolution. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. A large family; 4 siblings, very hands on parents and a lot of love that goes around. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. Lawn is a phenomenon unique to Pakistan. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. The point is to keep moving forward and not letting difficult situations to pull you down. We broke into different avenues and levels which is why we sustained our position.". Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. However, the company was nationalised in 1973. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. She was in a relationship with a man named Ismail Khan. I have now decided that the answer to this problem is sleeping less! Welcome to ''Sana hashwani'' official Facebook Fan page. You have entered an incorrect email address! Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Some moments are yours and should just be yours so I try and do that. Nothing is impossible. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Mehrs mother is her best friend. In our society a lot of women depend on their families for little things that provide them happiness. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. ", "Plus, we encourage young designers," Sana adds on. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. It has become her family and where she draws her strength from. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Fashion is one of the few thriving businesses in Pakistan. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. This is a time when most of them are bored, disgruntled or struggling. She feels the older she gets, the more she needs to give herself a break and relax. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. "I flew into Karachi on Sunday from London. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Such a time too, passes.. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. We get into deep, long, and annoying conversations about post-colonial hang ups. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . I know how to strike the balance between being their teacher and also their friend. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. He authored his memoir 'Truth Always Prevails' in 2014. SM: You need to own the design. She strongly believes that whatever happens, happens for a reason. Good work. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Sana and Safinaz are the most non-political and pleasant people in the field. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. AURORA: How do you perceive SANA SAFINAZ as a brand? "I took it very seriously. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. She would go round and round the roundabout to see it. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. What is the use of it? When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. quite shameful designs that 99% people in the country cannot wear, and cannot afford. With experience, they have learnt how to deal with people, customers, and compensations. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. ""One of the recipes for success is failure as well," Sana is honest to admit. The House of Sana Safinaz has been her home away from home. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. She had learnt her lesson. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. The onus is on us. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. For her, family comes first and she doesnt believe in living a life with regrets. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. We do interiors entirely on our own. That is quite an achievement in a male dominated corporate world. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. SM: We dont want to be the face of SANA SAFINAZ. Tomorrow is my daughters 7th birthday and the first day of a fashion week. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. The ministry set trade schools in the right areas, where eager girls would come to learn. We started with light evening wear and it snowballed; the vision came in the last 10 years. In fact, were looking forward to it! What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings.
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